INTRASOFT implements new banking loyalty scheme
Luxembourg, 13 February 2017 - INTRASOFT International, a global ICT company, has implemented the new loyalty program system for a leading Greek financial institution, Pireaus Bank. The program was launched in late 2016.
The bank's aim was to develop a loyalty program that would offer the best possible customer experience, provide exceptional customer service and achieve its strategic objectives of increasing membership and expanding activity among current clients.