As a result of FF GroupΆs strategic focus on growth and development, the Group announces the expansion of its Beauty & Cosmetics activity with the exclusive representation and distribution of SHISEIDO products in Greece and Cyprus.

Folli Follie S.A. acquired all shares of the Shiseido GroupΆs subsidiary SHISEIDO HELLAS (Athens, Greece), which imports and sells the global brand "SHISEIDO" products in Greece.

Shiseido concluded an agency contract for importing and selling the global brand "SHISEIDO" in Greece, with SHISEIDO HELLAS (corporate name has been changed to SELECTIVE COSMETICS HELLAS S.A.), which became affiliated with Folli Follie S.A. and will further enhance the brand toward the sustainable growth in Greece through a collaboration structure with FF Group which has strong sales and marketing capabilities in the Greek market.

The FF Group started its activities in the Beauty & Cosmetics channel in the beginning of 2012 with the exclusive representation and distribution of PROCTER & GAMBLE PRESTIGE fragrance products in Greece, as well as Dolce & Gabbana Make Up, during the following years this activity was enriched with the brand Molton Brown as well as the store concept “Heaven on Earth”.

The new cooperation with the SHISEIDO GROUP marks an important addition to our existent portfolio for our Beauty and Cosmetics activity into skincare, and stands for a strong commitment to further development and internationalize this division outside the Greek core market.

The SHISEIDO GROUP is one of the oldest cosmetics company in the world and was founded in the 19^th century. The company has a long lasting presence in the Greek market and started its local operation in 1991.

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The FF Group is a leading global force in the fashion world operating in more than 30 countries. FF Group designs, produces and markets on a global level its own brands, Folli Follie and award winning British jeweller Links of London. The Group maintains a leading presence in the retail and wholesale segments in Greece and the Balkans; “attica” department stores and “Factory Outlet” are the GroupΆs major own retail distribution channels in Greece. In addition, the FF Group has started the strategic development of its own multi brand concept stores, Collective and Kix.

Brands such as Ermenegildo Zegna, UGG Australia, Juicy Couture, Ted Baker, Vilebrequin, Guess Jeans, Scotch & Soda, Calvin Klein Jeans, Nike, Converse, Franklin & Marshall, G-Star Raw, Samsonite and Technogym belong to the GroupΆs local brand portfolio, whereas the FF Group has exclusive wholesale and retail distribution rights for the Juicy Couture brand in Continental Europe, UK, Ireland and Cyprus. The activities of the FF Group in the Beauty & Cosmetics sector are significant and involve the exclusive distribution of the globally acclaimed brands of Procter & Gamble Prestige as well as the distribution in the Greek market of internationally known cosmetics brands such as: Molton Brown and Annick Goutal, amongst other, in its own beauty and lifestyle boutique Heaven on Earth, located in the heart of Kifissia.

The FF Group maintains a key role in the global travel retail sector through its strategic alliance and participation in the shareholding capital of the Swiss Dufry AG, which acquired the Hellenic Duty Free Shops from the Group.

With a dynamic structure and an impressive portfolio, the FF Group “accompanies” a consumer through all life phases; from early childhood to adulthood, a consumer can relate to the FF Group and its brand portfolio.

The FF Group creates fashion globally and has established a strong presence with more than 950 points of sale and employing more than 4,900 people worldwide.

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