Korres Natural Products SA announces the further increase of its participation in Krokus Products Kozanis to 42,8% from 15,6%, acquiring a 27,2% stake from Capital Connect Venture Partners, for 1,7mil euros.
Krokus Products Kozanis has the representation and the commercial promotion of Krokus or the Greek saffron Kozanis bulk or packaged grobally, as well as the production and the promotion of products and drinks with the use or mix of the herb. The company's target is the designation of the unique competitive advantages of the Greek saffron that belongs to the best quality of saffron in the world and the exploitation of its beneficial attributes for the development of new products.
Korres Natural Products S.A., according to the agreement, will participate actively in the company's management, will contribute to the development of new products and the creation of sales network while at the same time will offer marketing and promotional services.
Thus, the further enhancement of Korres Natural Products participation in the company, demonstrates the importance that gives the company to the designation of the attributes of Greek flora herbs that consist the major ingredients for its products while at the same time, comprises a move of enhancement of its co operation with the Cooperative de Safran of Crocus Kozanis and the local farmers.