Announcement
Folli Follie Group's Fashion Business goes International
Folli Follie Group announces that it has reached an agreement with Authentic Brands Group LLC to assume exclusive wholesale and retail distribution rights for the Juicy Couture brand in all Continental Europe, UK, Ireland and Cyprus. Folli Follie Group will ensure continuity of the significant retail presence of Juicy Couture in Europe, starting with the brandΆs flagship store located on Regent Street in London. In the context of this agreement, there are plans to further expand Juicy CoutureΆs presence in Europe.
George Koutsolioutsos, CEO of Follie Follie Group commented: “Entering 2014, we are extremely pleased to share some exciting news regarding Folli Follie Group. Our broader strategy to internationalize our brand portfolio continues through the agreement with Authentic Brands Group, further strengthening our presence in the Fashion sector. Using our expertise, execution capabilities and knowledge of the markets, we welcome existing Juicy Couture customers in Europe and look forward to continue serving them successfully and to attract new customers as well.
Even though the agreement currently calls for European countries, our international reach across all distribution channels we currently operate (retail, wholesale, outlets, travel retail) in different continents and our global partners, may ensure further expansion of the scope of the agreement.
I believe this is an important strategic development for our Group and it is the first step in our strategy to expand our brand portfolio to an international scale”.
About Folli Follie Group, S.A
FF Group is a global leading force in the fashion world that operates in more than 28 countries. The FF Group designs, produces and markets on a global level its own brands: Folli Follie and awards winning British jeweller Links of London. The Group has substantial presence in international travel retail by participating in Dufry AG– and maintains at the same time a leading presence in the retail and wholesale segment in Greece and the Balkans. Factory Outlet as well as “Attica” Department stores are the GroupΆs major own retail distribution channels in Greece, whereas brands such as Ermenegildo Zegna, Juicy Couture, Nike, Converse, Samsonite, Guess, Calvin Klein, Vilebrequin and G-Star, belong to the GroupΆs local brand portfolio. With a dynamic three pillar structure and an impressive portfolio the FF Group “accompanies” a customer through all life phases: from early childhood to adulthood one can relate to the FF Group and its brand portfolio. FF Group creates fashion globally and has established a strong presence with more than 800 points of sale worldwide, whereas it employs more than 4.600 people worldwide.
About Authentic Brands Group, LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York City, ABG's mission is to further enhance brand equity through partnering with best-in-class licensees and retailers. ABG brands include Marilyn Monroe®, Muhammad Ali®, Elvis Presley®, Juicy Couture®, Judith Leiber®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Bobby Jones®, Spyder®, Prince®, Ektelon®, Viking®, TapouT® and Sportcraft®. www.abg-nyc.com