P.G. NIKAS S.A.
Press release
P. G. ΝΙΚΑΣ S.A. SIGNED AGREEMENT FOR ΤΗΕ DISTRIBUTION OF ITS PRODUCTS IN THE RUMANIAN MARKET VIA THE INTERNATIONALLY ACKNOWLEDGED DAIRY PRODUCTS GROUP LA DORNA
P. G. NIKAS S.A. Group of companies notifies the investment community about the completion of the procedures and the signing of the agreement for the exclusive distribution of its products in the Rumanian market via the leading dairy products group La Dorna, ensuring its penetration in the significant market of south-eastern Europe.
The said agreement is to be activated immediately and in its first phase it includes the promotion of 15 high quality products that cover all basic categories of cold processed meat (delicatessen) in the local market. Systematic market and consumer research supported the company's decision on the strategic penetration in Romania with the prospect of gradually enhancing its presence while expanding the offered range of products to include 50 types.
La Dorna holds a leading position in the dairy products market in Romania, where it has shaped solid fame and strong brand name products associated with quality. Its presence in Romania spreads over 15,000 points of sale, collecting annually roughly 35 mill. litres of milk, with 1,200 personnel, eight production plants and with turnover in 2007 roughly 40 mill. euros. Recently the company was acquired by the 2nd largest producer and distributor of dairy products, the French group Lactalis Group.
Via La Dorna, P.G. NIKAS S.A. will position its products in 8,000 points of sale in the first phase, in a market where the consumption of cold processed meat (delicatessen) is significant, which is expected to further strengthen the growth course of the Greek group. Hence the prospects are expected to be positive for the group's growth of activity in a market of over 22 million of consumers, in which the per capita consumption of cold processed meat (delicatessen) products exceeds twice the corresponding Greek consumption rate while the total estimated value of the market reaches 1.5 billion euros.
This action energy constitutes the actual realization of P. G. NIKAS S.A. strategic planning for the expansion of its activities beyond the borders and specifically in the SE Europe. At the same time, upon the successful completion of the restructuring plan, the company proceeded with the expansion of its production plants in Bulgaria, via its subsidiary Nikas Bulgaria, aiming at optimising production cost and also achieving a more effective distribution hub for its products in the neighbouring national markets.
Note: More information on the P.G. NIKAS S.A. is available in the corporate web site of the company at the address www.nikas.gr
Elements of communication
Christina Papandreou, C.F.O.,
Tel. 210-8187300, fax: 210-6216439, e-mail : cpapandreou@nikas.gr
P. G. NIKAS S.A. Group of companies notifies the investment community about the completion of the procedures and the signing of the agreement for the exclusive distribution of its products in the Rumanian market via the leading dairy products group La Dorna, ensuring its penetration in the significant market of south-eastern Europe.
The said agreement is to be activated immediately and in its first phase it includes the promotion of 15 high quality products that cover all basic categories of cold processed meat (delicatessen) in the local market. Systematic market and consumer research supported the company's decision on the strategic penetration in Romania with the prospect of gradually enhancing its presence while expanding the offered range of products to include 50 types.
La Dorna holds a leading position in the dairy products market in Romania, where it has shaped solid fame and strong brand name products associated with quality. Its presence in Romania spreads over 15,000 points of sale, collecting annually roughly 35 mill. litres of milk, with 1,200 personnel, eight production plants and with turnover in 2007 roughly 40 mill. euros. Recently the company was acquired by the 2nd largest producer and distributor of dairy products, the French group Lactalis Group.
Via La Dorna, P.G. NIKAS S.A. will position its products in 8,000 points of sale in the first phase, in a market where the consumption of cold processed meat (delicatessen) is significant, which is expected to further strengthen the growth course of the Greek group. Hence the prospects are expected to be positive for the group's growth of activity in a market of over 22 million of consumers, in which the per capita consumption of cold processed meat (delicatessen) products exceeds twice the corresponding Greek consumption rate while the total estimated value of the market reaches 1.5 billion euros.
This action energy constitutes the actual realization of P. G. NIKAS S.A. strategic planning for the expansion of its activities beyond the borders and specifically in the SE Europe. At the same time, upon the successful completion of the restructuring plan, the company proceeded with the expansion of its production plants in Bulgaria, via its subsidiary Nikas Bulgaria, aiming at optimising production cost and also achieving a more effective distribution hub for its products in the neighbouring national markets.
Note: More information on the P.G. NIKAS S.A. is available in the corporate web site of the company at the address www.nikas.gr
Elements of communication
Christina Papandreou, C.F.O.,
Tel. 210-8187300, fax: 210-6216439, e-mail : cpapandreou@nikas.gr